Natlyn Jones Founded the SheWarrior Athletic Wear Brand
Elena Rahman — February 23, 2022 — Fashion
References: iamshewarrior & nypost
SheWarrior Athletic Wear was founded by Natlyn Jones, the wife of legendary boxer Roy Jones Jr. She was inspired by the boxing community after two years of fight training and decided to create her own brand to inspire hardworking women around the world.
The sustainable brand is focused on encouraging women to embrace their fighting spirit and is designed specifically with boxers in mind. The athletic wear is ideal for improving the consumer's style, confidence, and workout routine. Each piece is complete with stylish designs, inspiring quotes, and comfortable workout fabric. Consumers can shop from the brand's range of crop tops, sports bras, leggings, and more. SheWarrior aims to help every woman feel beautiful and strong.
Image Credit: SheWarrior Athletic Wear
The sustainable brand is focused on encouraging women to embrace their fighting spirit and is designed specifically with boxers in mind. The athletic wear is ideal for improving the consumer's style, confidence, and workout routine. Each piece is complete with stylish designs, inspiring quotes, and comfortable workout fabric. Consumers can shop from the brand's range of crop tops, sports bras, leggings, and more. SheWarrior aims to help every woman feel beautiful and strong.
Image Credit: SheWarrior Athletic Wear
Trend Themes
1. Sustainable Athletic Wear - Opportunity for brands to focus on eco-conscious manufacturing and materials for athletic wear.
2. Empowering Women Through Sport - Opportunity for brands to create athletic wear and accessories that showcase inspiring messages and quotes to encourage hardworking women.
3. Boxing-inspired Athletic Wear - Opportunity for brands to create athletic wear that is designed specifically with boxers in mind.
Industry Implications
1. Fashion Industry - Opportunity for the fashion industry to embrace eco-friendly and sustainable manufacturing practices when creating athletic wear.
2. Sporting Goods Industry - Opportunity for the sporting goods industry to create empowering accessories and apparel for women that inspires them to embrace their inner strength through athletics.
3. Athletic Apparel Industry - Opportunity for the athletic wear industry to create boxing-inspired collections that improve athletes' training regimens and build confidence.
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