Brands are launching local vacations and curated experiences during COVID-19
Trend - As traveling has substantially subsided during the ongoing pandemic, brands in the travel and hotel industry are launching special discounts, contests, and offers for unique experiences in one's vicinity. With features focusing exclusively on wellness, these initiatives are boasting a short-term change of pace for an individual or a small group.
Insight - Due to the government's orders, pertaining to health and safety during the COVID-19 pandemic, many individuals have diligently cancelled all non-essential travel plans and remained socially distant at home. As time goes on, consumers are becoming more and more restless in their personal quarters, especially if they share a space with family or roommates. Recognizing that they need a change of pace, many individuals are opting-in for short escapes that are convenient, safe, and nearby.
Insight - Due to the government's orders, pertaining to health and safety during the COVID-19 pandemic, many individuals have diligently cancelled all non-essential travel plans and remained socially distant at home. As time goes on, consumers are becoming more and more restless in their personal quarters, especially if they share a space with family or roommates. Recognizing that they need a change of pace, many individuals are opting-in for short escapes that are convenient, safe, and nearby.
Workshop Question - How can your brand delight consumers with change during COVID-19?
Trend Themes
1. Localized Travel Experiences - As a result of the COVID-19 pandemic, travel companies are offering special discounts, contests, and packages for unique experiences in travelers' vicinities, with a focus on wellness, comfort, and safety.
2. Flexible Travel Bookings - Travel companies are offering unlimited flight date changes and covering flight change fees up to 355 days in advance to make travel journeys more flexible and safe during an uncertain time.
3. Sustainability and Eco-tourism - Due to consumer demand and growing concern for the environment, hotels and travel companies are developing innovative and eco-friendly solutions, such as car-powered hotels, to reduce their carbon footprint and promote sustainability in the industry.
Industry Implications
1. Hospitality Industry - The hospitality industry can take advantage of the trend towards localized travel experiences by offering unique and exclusive packages that prioritize wellness, comfort, and safety for guests.
2. Travel Industry - Tourism boards and travel agencies can promote eco-tourism and sustainability initiatives to meet consumer demand and reduce the carbon footprint of travel.
3. Technology Industry - Technology companies can assist in offering flexible travel options by developing tools, software, and platforms that allow for easy and hassle-free booking and reservation changes.
6 Featured, 53 Examples:
132,842 Total Clicks
Date Range:
Aug 20 — Oct 22
Trending:
Hot
Consumer Insight Topics:
