The #SHARETHEMICNOW Campaign Amplifies the Voices of Black Women
Ellen Smith — June 11, 2020 — Marketing
The #SHARETHEMICNOW campaign is set to amplify the voices of Black activists and influencers on social media, who will be sharing their stories as anti-racism protests continue throughout the United States.
In this unique Instagram-based initiative, 46 Black women will be taking over the accounts of 46 White women with extensive social followings, using their platforms and followers to spread awareness and to share their voices. Some examples of the takeover pairings include Black Lives Matter co-founder Opal Tometi taking over model Ashley Graham's page, and fashion and beauty editor Kahlana Barfield Brown taking over Julia Roberts' page. Additional participants include Kourtney Kardashian and Hilary Swank.
The one-day #SHARETHEMICNOW campaign will take place on June 10th.
Image Credit: SHARETHEMICNOW
In this unique Instagram-based initiative, 46 Black women will be taking over the accounts of 46 White women with extensive social followings, using their platforms and followers to spread awareness and to share their voices. Some examples of the takeover pairings include Black Lives Matter co-founder Opal Tometi taking over model Ashley Graham's page, and fashion and beauty editor Kahlana Barfield Brown taking over Julia Roberts' page. Additional participants include Kourtney Kardashian and Hilary Swank.
The one-day #SHARETHEMICNOW campaign will take place on June 10th.
Image Credit: SHARETHEMICNOW
Trend Themes
1. Social Media Page Takeovers - The #SHARETHEMICNOW campaign showcases the power of social media page takeovers to amplify underrepresented voices.
2. Amplifying Black Voices - The #SHARETHEMICNOW campaign highlights the importance of amplifying Black voices in the fight against racism.
3. Influencer Collaborations - The #SHARETHEMICNOW campaign demonstrates the potential of partnering with influencers to reach a wider audience.
Industry Implications
1. Social Media - The #SHARETHEMICNOW campaign presents an opportunity for social media platforms to support and promote initiatives that amplify marginalized voices.
2. Activism - The #SHARETHEMICNOW campaign opens doors for activism organizations to collaborate with influencers and leverage their platforms for social change.
3. Fashion and Entertainment - The #SHARETHEMICNOW campaign offers opportunities for fashion and entertainment industries to diversify representation and support initiatives that promote inclusivity.
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