LEGO Has Donated 4 Million to Educating Children on Racism
Ellen Smith — June 4, 2020 — Social Good
As protests erupt throughout the United States, some brands are stepping up to make a difference where it counts -- LEGO is an example of one of these brands, as it used its platform to not only denounce anti-racism and support protestors, but to donate 4 million USD to charities that educate children on racism.
An official statement read "We stand against the black community against racism and inequality. There is much to do." To further its message, the Danish toy maker has also removed the advertising and marketing for its police-themed toy sets. With this generous contribution, LEGO joins the ranks of brands that have taken a stand, including Ben & Jerry's and Bratz.
Image Credit: Tomohiro Ohsumi/Getty Images
An official statement read "We stand against the black community against racism and inequality. There is much to do." To further its message, the Danish toy maker has also removed the advertising and marketing for its police-themed toy sets. With this generous contribution, LEGO joins the ranks of brands that have taken a stand, including Ben & Jerry's and Bratz.
Image Credit: Tomohiro Ohsumi/Getty Images
Trend Themes
1. Brands Supporting Anti-racism - Brands like LEGO are using their platforms to denounce racism and support protesters, creating opportunities for other brands to take a stand and make a difference.
2. Donations to Education on Racism - LEGO's donation of 4 million USD to charities that educate children on racism highlights the trend of companies contributing their resources to promote social awareness and education.
3. Removing Controversial Toy Sets - LEGO's decision to remove advertising and marketing for its police-themed toy sets reflects the trend of brands taking steps to align their products with social issues and avoid controversy.
Industry Implications
1. Toy Manufacturing - The toy manufacturing industry can explore opportunities to support social causes and education, like LEGO's donation to charities that educate children on racism.
2. Advertising and Marketing - In the advertising and marketing industry, there is an opportunity to help brands communicate their commitment to social issues and values, as seen with LEGO's removal of police-themed toy sets.
3. Corporate Social Responsibility - The trend of brands taking a stand against racism and supporting social causes presents opportunities for companies to enhance their corporate social responsibility efforts and contribute to positive change.
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