The LEGO City Police Ad Brings Wild Imaginations to Life
Laura McQuarrie — February 21, 2020 — Life-Stages
Inspired by the new LEGO City Police sets, LEGO created a blockbuster movie trailer based entirely on ideas from kids. The ad is as imaginative as you might expect and as the scenes from LEGO City unfold, viewers see a thief who has claimed a prized diamond “worth over three trillion billion dollars.” The thief’s weapon of choice is a titanium fish, which is especially problematic for the hero of the story, who is allergic.
While the kid-created trailer inspired by play is full of explosions, helicopters and lots more action, it also offers a tension-breaking musical interlude. Needless to say, the ad posted to social media has been well-received by users of all ages who are truly kids at heart.
While the kid-created trailer inspired by play is full of explosions, helicopters and lots more action, it also offers a tension-breaking musical interlude. Needless to say, the ad posted to social media has been well-received by users of all ages who are truly kids at heart.
Trend Themes
1. Kid-created Toy Ads - Creating ads for toys that children can make themselves can lead to more creative and inclusive campaigns.
2. Imaginative Branding - Using imaginative, kid-inspired ideas to promote products can lead to more engaging and memorable marketing campaigns.
3. Interactive Advertising - User-generated content, like kid-created trailers, can create a more interactive and engaging advertising experience.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can create campaigns that embrace and encourage children's imaginations to promote their products in new, creative ways.
2. Marketing and Advertising - Marketing agencies can develop campaigns that incorporate user-generated content, such as ads created by kids, to create a more interactive and engaging advertising experience for consumers of all ages.
3. Film and Entertainment - Creating short films or movie trailers based on popular toys and kid's brands can be a lucrative opportunity for the film and entertainment industry, especially with the rise of user-generated content.
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