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Free-From Supplement

Supplements tout their "free-from" formulations for clean eaters

Trend - Health brands are touting "free-from" formulations in the products they offer, prioritizing allergin and unhealthy ingredient-free supplements. These items come in a variety of drinkable forms, including everything from shakes to shots.

Insight - Health conscious consumers are increasingly particular about the healthy food and beverages they purchase. Blindly believing branded claims is a thing of the past as consumers' knowledge about and ability to research into health topics grows. Thus, brands are having to focus in on ingredients, formulations and effective presentation in order to cater to ultra health-conscious individuals.
Workshop Question - How is your brand prioritizing people who have particular or niche preferences?
Trend Themes
1. Free-from Formulations - Brands are touting "free-from" formulations in health products due to health-conscious consumers increasingly researching into health topics, creating disruptive innovation opportunities in the health supplement and wellness industries
2. Kid-friendly Nutritional Shakes - There is potential for replacing daily multivitamins and supporting healthy development through the creation of plant-based free-from nutritional shakes for kids, creating disruptive innovation opportunities in the infant nutrition industry.
3. Fruit-powered Supplements - The fruit-powered supplement trend is transitioning companies like Dole into health and wellness companies, creating disruptive innovation opportunities in the functional supplement industry.
Industry Implications
1. Health Supplements - The health supplement sector can benefit from developing more clean ingredients and focusing on formulations to meet the demands of the increasingly health-conscious.
2. Wellness - Free-from options can provide an opportunity for expansion in the wellness industry, which encompasses healthy lifestyle, self-care, and holistic health.
3. Infant Nutrition - Creating plant-based free-from nutritional shakes for infants can provide disruptive innovation opportunities within the infant nutrition industry.
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
11 Featured, 96 Examples:
131,586 Total Clicks
Date Range:
Dec 18 — Feb 23
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Affordable Free-From Supplements
Affordable Free-From Supplements
Walmart's Glow Habit Brand Shares Beauty & Wellness Supplements
Glow Habit is a new beauty and wellness brand by Walmart that introduces dietary supplements for hair, skin, sleep and digestion. All of the supplement formulas are vegan-friendly, were developed by... MORE
Rapid Release Zinc Supplements
Rapid Release Zinc Supplements
The Nature's Truth Zinc + Vitamin C Softgels Helps with Immunity
The Nature’s Truth Zinc + Vitamin C softgels is an immunity support dietary supplement that will provide consumers with an easy way to incorporate the ingredients into their daily diet. The... MORE
Free-From OTC Health Products
Free-From OTC Health Products
These Welly Remedies Products are Consumer-Driven
These Welly Remedies products are being launched with consumer demands in mind to provide them with effective solutions to common everyday ailments and more. The products includes the Pain &... MORE
Free-From Meal Supplements
Free-From Meal Supplements
Huel's Ready-to-Drink Meal Replacements are Rich in Plant Protein
Huel, which previously introduced meal-supplementing products in a powdered format, is now introducing two ready-to-drink meal replacements in berry and vanilla flavors. According to Huel, the... MORE
Fruit-Powered Vitamin Chews
Fruit-Powered Vitamin Chews
The Secret Nature of Fruit is a Functional Supplement Fueled by Dole
The Secret Nature of Fruit, the functional supplement brand powered by Dole Packaged Foods, newly announced Fruit-Powered Vitamin Chews to share functional nutrients and the “hidden secrets&#... MORE
Kid-Friendly Meal Shakes
Kid-Friendly Meal Shakes
Meal2Grow is a Plant-Based Meal Supplement for Kids
Meal2Grow by Sneakz Organic is a kid-friendly nutritional shake that takes the form of a powder that can be mixed to create a whole-food vegan meal supplement and a meal replacement drink. The... MORE
Sugar-Free Vitamin C Supplements
Sugar-Free Vitamin C Supplements
Ener-C's Sugar-Free Orange is Made with 25 Vitamins and Minerals
Ener-C now offers a delicious immunity and energy-boosting multivitamin that’s completely sugar-free, non-GMO, and is naturally sweetened with fruit-derived erythritol and Stevia. Each box... MORE
Plant-Based Pain Relief Capsules
Plant-Based Pain Relief Capsules
Medterra Natural Pain Relief Works in as Little as Three Days
The Medterra Natural Pain Relief capsules are a naturally formulated, plant-based product for consumers looking to combat against the occurrence of minor aches and pains. The product is formulated... MORE
Clean Infant Pain Medicines
Clean Infant Pain Medicines
The Genexa Infants’ Pain & Fever is Naturally Formulated
The Genexa Infants’ Pain & Fever medication is the latest product from the self-described clean medicine brand that will offer parents with a solution for little ones experiencing issues... MORE
Sugar-Free Hydration Supplements
Sugar-Free Hydration Supplements
Ultima Replenisher Watermelon is Summery and Fruity
The Ultima Replenisher Watermelon hydration product is the latest flavor option from the brand that will provide health-conscious consumers with a simple way to hydrate when going about their daily... MORE
Recovery-Aiding Health Shots
Recovery-Aiding Health Shots
The Ataq Recovery & Immune Booster Shot Supports Wellness
The Ataq Recovery & Immune Booster Shot is a wellness-focused supplement for consumers looking to boost their overall health and maintain immunity when illness is going around. The product is... MORE

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