East Asian-inspired desserts are offered in easy-to-make DIY packages
Trend - The growing popularity of East Asian desserts in North America and Europe has resulted in brands offering DIY at-home kits and mixes that allow people to make these desserts at home. Everything from mochi cake mixes to bubble tea kits are now available for people to create at home.
Insight - Globalization has brought on an increased understanding between cultures all over the world, and has resulted in an exchanging of food, pop culture, and fashion trends. Thanks to social media dynamics and the continued integration of cultures through immigration and education, people are increasingly expanding their horizons when it comes to their interests and hobbies.
Insight - Globalization has brought on an increased understanding between cultures all over the world, and has resulted in an exchanging of food, pop culture, and fashion trends. Thanks to social media dynamics and the continued integration of cultures through immigration and education, people are increasingly expanding their horizons when it comes to their interests and hobbies.
Workshop Question - How can your brand be inspired by different cultural trends with due credit and acknowledgement?
Trend Themes
1. DIY Dessert Kits - DIY dessert kits are now available for people to create East Asian-inspired desserts at home.
2. Globalization of Cultures - Immigration and increased globalization of cultures has resulted in an expanding of horizons when it comes to interests and hobbies.
3. Pre-measured DIY Kits - Pre-measured DIY kits make it easy for novice bakers to attempt DIY cake and dessert during the COVID-19 pandemic.
Industry Implications
1. Food and Beverage - The growing popularity of DIY dessert kits is impacting the food and beverage industry.
2. International Trade and Commerce - Globalization and the exchange of food, pop culture, and fashion trends is impacting international trade and commerce.
3. E-commerce - Pre-measured DIY kits are increasingly available for purchase online, impacting the e-commerce industry.
5 Featured, 39 Examples:
55,901 Total Clicks
Date Range:
Apr 19 — Dec 20
Trending:
Warm
Consumer Insight Topics:
