Furniture brands are launching products designed to be used on the floor
Trend - North American brands in the furniture space are leveraging international design cues with the launch of floor-based sleeping and sitting furniture. These pieces, ranging from traditional floor-based mattresses to corduroy floor pillows, are purported to provide a more comfortable experience and alleviate back and neck pains.
Insight - Floor-seating has been popular in various regions throughout the world including Japan, India, and Brazil. Thanks to their influence, the practice has become more prominent in North America, especially as consumers continue to live in smaller dwellings. Consumers who live in cities generally have smaller spaces like apartments, townhouses, and condos, so space-saving and optimizing solutions are an appealing choice for this demographic.
Insight - Floor-seating has been popular in various regions throughout the world including Japan, India, and Brazil. Thanks to their influence, the practice has become more prominent in North America, especially as consumers continue to live in smaller dwellings. Consumers who live in cities generally have smaller spaces like apartments, townhouses, and condos, so space-saving and optimizing solutions are an appealing choice for this demographic.
Workshop Question - How could your brand better customize its product/service to consumers living in smaller dwellings?
Trend Themes
1. Floor-based Furniture - Furniture brands are offering floor-based furniture solutions inspired by international design cues, perfect for smaller dwellings.
2. Recycled Furniture - Brands are creating innovative seating solutions from recycled mattress filling, thus limiting textile waste.
3. Handmade Plush Toys - Etsy retailers are offering handmade plush toys and pillows, inspired by oceanic creatures and whimsical designs.
Industry Implications
1. Furniture Industry - The furniture industry can explore offering innovative floor-based solutions, inspired by international design cues.
2. Textile Industry - The textile industry can leverage recycled mattress filling to create innovative and sustainable seating solutions.
3. Handmade Crafts Industry - The handmade crafts industry can offer creative plush toys, inspired by the oceanic world and whimsical designs.
5 Featured, 45 Examples:
132,135 Total Clicks
Date Range:
May 19 — Sep 20
Trending:
Warm
Consumer Insight Topics:
