André 3000 is Raising Funds for the Black Lives Matter Movement
Kalin Ned — June 11, 2020 — Social Good
References: andre3000 & highsnobiety
André 3000 is stepping up his activism by launching a call-out apparel line, with proceeds going toward supporting the activities of the Black Lives Matter Movement. Thirteen new sweaters have been dropped, all of which have been inspired by the "iconic outfits from the 2014 OutCast reunion tour."
The call-out apparel is striking as it features radical designs that necessitate further reflection. Statements like 'Narcissistic Americans,' 'Have You Stopped Growing?,' 'Across Cultures, Darker People Suffer The Most, Why?,' amongst others are printed on the sweaters. The texts are directly derived from André 3000's iconic jumpsuit. Each shirt has a red 'Not 4 Sale' tag on the sleeve.
Sweaters are available for the next three days at andre3000.com and all proceeds will be going to the Movement 4 Black Lives (M4BL).
Image Credit: André 3000
The call-out apparel is striking as it features radical designs that necessitate further reflection. Statements like 'Narcissistic Americans,' 'Have You Stopped Growing?,' 'Across Cultures, Darker People Suffer The Most, Why?,' amongst others are printed on the sweaters. The texts are directly derived from André 3000's iconic jumpsuit. Each shirt has a red 'Not 4 Sale' tag on the sleeve.
Sweaters are available for the next three days at andre3000.com and all proceeds will be going to the Movement 4 Black Lives (M4BL).
Image Credit: André 3000
Trend Themes
1. Activist Apparel Lines - There is an opportunity for businesses to create their own activist apparel lines and use proceeds to support various social justice movements.
2. Bold Statement Fashion - Bold statement fashion items are gaining popularity, creating opportunities for businesses to design and sell bold pieces that raise awareness and support social causes.
3. Celebrity Activism - As more celebrities become involved in activism, there is a growing trend of using their platform to create apparel lines that support social justice causes, presenting an opportunity for brands to collaborate with celebrities on similar projects.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of bold statement pieces and activist apparel lines to create their own collections and use proceeds to support social justice movements.
2. Celebrities and Influencers - More celebrities are becoming involved in activism, presenting an opportunity for collaborations with brands on apparel lines that raise awareness and funds for social justice causes.
3. Social Justice Organizations and Non-profits - Charitable call-out apparel lines can be a way for social justice organizations and non-profits to raise funds and awareness for their cause, offering opportunities for collaboration with brands and celebrities.
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