These Limited-Edition Perrier Cans Feature the Art of DabsMyla
Michael Hemsworth — December 10, 2019 — Marketing
References: nestle-waters & foodbev
These limited-edition Perrier cans have been shown off by Nestlé Waters as a new artistic collaboration between the brand and artist duo DabsMyla. The cans are emblazoned with the artwork of the Los Angeles-based artists and come as part of a partnership that supports the Perrier Artxtra program that is focused on supporting the contemporary artist community. The limited-edition cans will be available in the US market starting in January 2020.
DabsMyla spoke on the Perrier cans collaboration saying, "One of the most exciting things about art is that it can be enjoyed in unexpected places, which inspired the unique design of our limited-edition Perrier packaging. We wanted to create something for Perrier that when people see it, they wanted to pick it up, they wanted to look at it, they wanted to turn it around – they wanted to have it!”
DabsMyla spoke on the Perrier cans collaboration saying, "One of the most exciting things about art is that it can be enjoyed in unexpected places, which inspired the unique design of our limited-edition Perrier packaging. We wanted to create something for Perrier that when people see it, they wanted to pick it up, they wanted to look at it, they wanted to turn it around – they wanted to have it!”
Trend Themes
1. Artistic Collaborations - Brands can collaborate with artists to create unique and eye-catching product designs that will stand out in the market.
2. Supporting the Art Community - Companies can support the contemporary art community by partnering with artists and featuring their work on their products, potentially gaining positive PR for supporting a cause.
3. Limited Edition Products - Brands can create excitement and increase demand by releasing limited edition products featuring unique designs and collaborations.
Industry Implications
1. Beverage Industry - Beverage companies can collaborate with artists to create unique designs for their products, setting them apart from competitors and appealing to consumers who appreciate aesthetically pleasing packaging.
2. Art and Design Industry - Artists and designers specializing in packaging and product design can seek partnerships with companies to create unique designs and gain exposure for their work.
3. Marketing and PR Industry - Marketing and PR professionals can leverage artistic collaborations and limited edition product releases to generate buzz for their brands and increase consumer engagement.
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