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Apple Music and Vice Created 'The Score' to Examine Local Music Scenes
Laura McQuarrie — March 28, 2016 — Pop Culture
Apple Music teamed up with Vice to create an exclusive six-part series called 'The Score' that examines a variety of local music cultures from across the globe. The first episode of the docu-series, 'Reservation Rap' dives into the Native American hip hop scene of Minnesota, where Ojibwe tribe members use sound to express their unique cultural identity.
Other episodes explore local music culture in parts of the world like Brazil and Vietnam, promising interest for every viewer. In order to round out the experience even after an episode has finished, there's a companion Apple Music playlist to go along with each segment.
The documentary series is available only on Apple Music, which is in line with a number of media platforms hoping to entice viewers by creating original series that can only be viewed through one provider.
Other episodes explore local music culture in parts of the world like Brazil and Vietnam, promising interest for every viewer. In order to round out the experience even after an episode has finished, there's a companion Apple Music playlist to go along with each segment.
The documentary series is available only on Apple Music, which is in line with a number of media platforms hoping to entice viewers by creating original series that can only be viewed through one provider.
Trend Themes
1. Local Music Documentaries - Opportunities for creating niche music documentaries that explore local music scenes and cultures from around the world.
2. Exclusive Content Deals - Disruptive innovation opportunity for media platforms to create original series that can only be viewed through their platform.
3. Companion Content - Opportunities to provide companion content like curated playlists to enhance the viewing experience of documentaries.
Industry Implications
1. Streaming Services - Streaming platforms can focus on creating exclusive content deals to attract and retain subscribers.
2. Documentary Production - Documentary production companies can explore the niche market of local music documentaries to cater to a music-loving audience.
3. Music Curation - Music curation platforms can partner with documentary series to provide companion content like curated playlists.
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