This Reebok Ad is Part of a Promotional Short Documentary Series
Riley von Niessen — May 21, 2016 — Marketing
Reebok is promoting its brand through the use of short documentaries, making for a Reebok ad with a genuine feel that connects to consumers and the lifestyle the brand looks to appeal to.
The series will be released over the course of the year, following the stories of 10 Reebok employees from different areas. The series is titled 'Stockboys,' after the workers and is used to show what sneaker culture means to them. The Reebok ads reveal what kind of people wear Reebok shoes. Stan Chan, the subject of the first video explains of the series by saying, "Stockboy, he's the forefront man, he's the organizer, you know, he's the one that's gonna see the shoes, he's gonna see what products you got in the store. He's gotta be the one you gotta know."
In addition to using the Reebok ad documentaries to increase brand identity by relating consumers to those behind the scenes and in the know, the company will reveal a new sneaker in collaboration with one of the retailers from the series.
The series will be released over the course of the year, following the stories of 10 Reebok employees from different areas. The series is titled 'Stockboys,' after the workers and is used to show what sneaker culture means to them. The Reebok ads reveal what kind of people wear Reebok shoes. Stan Chan, the subject of the first video explains of the series by saying, "Stockboy, he's the forefront man, he's the organizer, you know, he's the one that's gonna see the shoes, he's gonna see what products you got in the store. He's gotta be the one you gotta know."
In addition to using the Reebok ad documentaries to increase brand identity by relating consumers to those behind the scenes and in the know, the company will reveal a new sneaker in collaboration with one of the retailers from the series.
Trend Themes
1. Short Documentary Advertisements - Businesses can disrupt their industry by using short documentaries in advertising to connect with consumers on a more genuine level.
2. Personalizing Brand Identity - Brands can disrupt their industry by personalizing their identity through showcasing the stories of their employees and highlighting their impact on the company.
3. Collaboration with Retailers - Businesses can disrupt their industry by collaborating with retailers, especially those who have a genuine connection with their target demographic, to introduce new products in a way that resonates with consumers.
Industry Implications
1. Sports Apparel Industry - The sports apparel industry can disrupt their competition by creating short documentary advertisements that display the lifestyles of athletes and employees or showcase unique elements of their company culture.
2. Retail Industry - The retail industry can disrupt their competition by collaborating with popular brands and their employees to create exclusive merchandise and services that connects with consumers on a personal level.
3. Media Production Industry - The media production industry can disrupt their competition by using their technology and resources to produce authentic and engaging short documentaries that can be utilized in marketing and advertising.
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