This UNICEF Ad Uses a Virtual Girl to Highlight Kids Affected by Conflict
Katherine Pendrill — April 17, 2016 — Marketing
UNICEF recently released an ad that uses a virtual girl to raise awareness about children living in conflict zones. Around the world, millions of children are living in countries plagued by conflict. This ad draws attention to their plight by manipulating real photos of children affected by conflict.
The new UNICEF ad features a 3D animated girl named Sofia. The virtual girl was created by animators who combined 500 real photos of children living in conflict zones. In the ad, Sofia represents three different children, each of which is affected by a different aspect of conflict. The idea behind the clever ad is to draw attention to the many children living in conflict zones who remain faceless to those in other countries. As the deputy executive director of UNICEF Sweden Per Westberg explains, "We have created Sofia to give a face to all the children that aren't visible to us."
The new UNICEF ad features a 3D animated girl named Sofia. The virtual girl was created by animators who combined 500 real photos of children living in conflict zones. In the ad, Sofia represents three different children, each of which is affected by a different aspect of conflict. The idea behind the clever ad is to draw attention to the many children living in conflict zones who remain faceless to those in other countries. As the deputy executive director of UNICEF Sweden Per Westberg explains, "We have created Sofia to give a face to all the children that aren't visible to us."
Trend Themes
1. Virtual 3D Ads - The use of computer-generated 3D characters in ads can help draw attention to important social issues and create emotional connections with audiences.
2. Photo Manipulation for Awareness - Manipulating real photos of people affected by a social issue can be a powerful tool for raising awareness and empathy among viewers.
3. Virtual Reality for Social Issues - Virtual reality technology can be used to create immersive experiences that raise awareness about social issues and help people understand them better.
Industry Implications
1. Advertising - Advertising agencies can use virtual 3D characters and photo manipulation to create emotionally impactful ads that raise awareness about social issues.
2. Non-profit - Non-profit organizations can use virtual reality technology to create immersive experiences for donors and supporters that help them understand and empathize with social issues more deeply.
3. Animation - Animation studios can create computer-generated 3D characters like Sofia for use in ads, educational materials, and entertainment productions to raise awareness about important social issues in a visually compelling way.
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