This Horrifying Ads Reveal the How Negligent Parent Affect Children
Ady Floyd — November 5, 2015 — Social Good
References: adsoftheworld & designtaxi
Agency 'D/Araújo Comunicação' created these shocking neglected child ad posters for the Brazil-based social organization 'Fórum Catarinense.' The creative agency designed the poster in two styles; one focuses on a female child and one focuses on a male child.
The first poster shows a young boy standing behind his parents while they have their backs towards his face. Without looking at their child, the parents are aimlessly handing him a gun. The female poster follows a similar format, but the girl's parents are handing her a full bottle of alcohol.
These heart-wrenching posters show the possible outcomes of a neglected child. The ultimate goal for Fórum Catarinense is to warn parents about the dangers of child negligence and encourage a more interactive and involved relationship. The ads are direct and promote the important role that parents play in a young child's life.
The first poster shows a young boy standing behind his parents while they have their backs towards his face. Without looking at their child, the parents are aimlessly handing him a gun. The female poster follows a similar format, but the girl's parents are handing her a full bottle of alcohol.
These heart-wrenching posters show the possible outcomes of a neglected child. The ultimate goal for Fórum Catarinense is to warn parents about the dangers of child negligence and encourage a more interactive and involved relationship. The ads are direct and promote the important role that parents play in a young child's life.
Trend Themes
1. Child Negligence Awareness - Opportunity for disruptive innovation: Develop innovative campaigns and strategies to raise awareness about child negligence and its long-term effects.
2. Innovative Psas - Opportunity for disruptive innovation: Create engaging and impactful public service announcements that grab attention and drive behavior change.
3. Parenting Education Programs - Opportunity for disruptive innovation: Develop interactive and accessible parenting education programs that empower parents with the knowledge and skills to provide a nurturing environment for their children.
Industry Implications
1. Advertising and Marketing - Opportunity for disruptive innovation: Utilize creative and unconventional advertising strategies to effectively communicate the message of child negligence prevention.
2. Nonprofit and Social Organizations - Opportunity for disruptive innovation: Collaborate with social organizations to develop innovative approaches to address child negligence through community engagement and support programs.
3. Education and Training - Opportunity for disruptive innovation: Develop online platforms and resources that offer accessible and engaging parenting education programs to reach a wide audience.
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