Alpo Doggie Eatery
Going Like Sixty — November 14, 2008 — Marketing
References: boston
Carlton Fisk, the Boston Red Sox legend, is serving up dogs. He's the pitch man for The Alpo Chop House Originals Grill, a pop-up restaurant, to push Alpo Chop House Originals in Boston. A pure publicity stunt, the doggie restaurant will only pop up for two days and then be shut down forever (or until it pops up again in another town--stay tuned.)
Implications - No matter the economic climate, there will always be a market for pet owners who are willing to go the distance in providing their pets with luxury services and items. These consumers feel a special affinity towards their animals and are willing to spend their disposable income on objects or treatment they feel will better their pets' lives. Companies who are able to cater to this consumer want will likely enjoy steady business despite economic recession.
Implications - No matter the economic climate, there will always be a market for pet owners who are willing to go the distance in providing their pets with luxury services and items. These consumers feel a special affinity towards their animals and are willing to spend their disposable income on objects or treatment they feel will better their pets' lives. Companies who are able to cater to this consumer want will likely enjoy steady business despite economic recession.
Trend Themes
1. Luxury Pet Services - Opportunity for companies to provide high-end services and products for pet owners who are willing to spend on luxury items and treatments for their pets.
2. Pop-up Restaurants - Innovative approach for brands to create unique and limited-time dining experiences to generate buzz and attract customers.
3. Pet Industry - Growing market for businesses that cater to the needs and wants of pet owners, offering various products and services specifically for pets.
Industry Implications
1. Hospitality - Hotel chains and restaurants can explore the concept of pet-friendly amenities and pop-up pet dining experiences to attract pet-loving customers.
2. Retail - Pet stores and online retailers have an opportunity to offer luxury pet products and merchandise to cater to the demand of affluent pet owners.
3. Service - Spa and grooming salons can tap into the luxury pet services market by providing specialized treatments and pampering experiences for pets.
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