Japan's Fuji-Q Highland is Letting Visitors Bring Pets to the Park
Laura McQuarrie — June 16, 2017 — Marketing
References: fujiq.jp & en.rocketnews24
Fuji-Q Highland is a Japanese amusement park that's running a special promotion for the summer called 'Fuji-Q Wanland' that will allow visitors to bring their pets to the park, and even let them accompany owners on select rides.
Throughout the limited-time Fuji-Q Wanland promotion, dog owners will be able to bring their four-legged friends to the park for the same price as a regular child ticket, with discounts available for multiple dogs. Dogs will be invited to explore outdoor areas and ride the park's paddle boats, merry-go-round, the ferris wheel and more.
For the added comfort of dogs, there will also be a pet-friendly pool and a cool-off station to keep canines feeling cool and refreshed in the heat of summer.
Throughout the limited-time Fuji-Q Wanland promotion, dog owners will be able to bring their four-legged friends to the park for the same price as a regular child ticket, with discounts available for multiple dogs. Dogs will be invited to explore outdoor areas and ride the park's paddle boats, merry-go-round, the ferris wheel and more.
For the added comfort of dogs, there will also be a pet-friendly pool and a cool-off station to keep canines feeling cool and refreshed in the heat of summer.
Trend Themes
1. Pet-friendly Amusement Parks - Amusement parks are opening their doors to pets, creating a new revenue stream and opportunity for marketing pet-friendly products and services.
2. Experiential Marketing for Pet Owners - Amusement parks are tapping into the growing pet-owner market with pet-friendly attractions and activities that attract and retain customers.
3. Inclusive Entertainment - Amusement parks are becoming more inclusive by welcoming pets, which caters to pet owners and provides a unique and novel experience for all parties involved.
Industry Implications
1. Pet Products Industry - The pet products industry can take advantage of the growing demand for pet-friendly amusement parks by developing and marketing specialized pet products specifically designed for amusement park experiences.
2. Entertainment Industry - The entertainment industry can leverage the success of Fuji-Q Highland's pet-friendly promotion by offering similar experiences to pet owners, tapping into a new market segment.
3. Tourism Industry - The tourism industry can promote and invest in pet-friendly attractions and activities, which can attract more visitors, increase revenue, and create brand loyalty among pet owners.
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