Pawfect Pets is an Interactive Site Revealing the Truth About Puppy Mills
Meghan Young — May 30, 2013 — Lifestyle
References: pawfectpets.sg & fastcocreate
There has always been a demand for dogs, but over the last few years that demand has increased exponentially to create even worse conditions for pet store pets; the Pawfect Pets website unveils the terrible truths that are often hidden behind closed doors. Pawfect Pets brings attention to puppy mills, a term many pet buyers are unaware of, or at least doesn't realize what it entails for the animals.
Created by Singapore-based animal welfare groups and digital agency Yolk, Pawfect Pets introduce prospective customers to the playful puppy they might meet in the store and then knocks them over the head with the conditions they suffer prior to arriving there.
Essentially, Pawfect Pets shows videos that capture the animal cruelty it ensures during its early weeks of life.
Created by Singapore-based animal welfare groups and digital agency Yolk, Pawfect Pets introduce prospective customers to the playful puppy they might meet in the store and then knocks them over the head with the conditions they suffer prior to arriving there.
Essentially, Pawfect Pets shows videos that capture the animal cruelty it ensures during its early weeks of life.
Trend Themes
1. Increased Awareness of Animal Cruelty - Opportunity for businesses to develop products, services, and campaigns that raise awareness about animal cruelty and advocate for change.
2. Demand for Ethical Pet Adoption - Opportunity for businesses to provide ethical alternatives to pet stores, such as adoption platforms or responsible breeders.
3. Digital Platforms for Animal Welfare - Opportunity for businesses to create innovative digital platforms, like Pawfect Pets, that educate and engage audiences in animal welfare issues.
Industry Implications
1. Pet Adoption and Rescue - Opportunity for organizations and companies to offer resources and support for pet adoption and rescue initiatives.
2. Pet Retail and E-commerce - Opportunity for pet retail businesses to prioritize ethical sourcing and support animal welfare causes to meet the increasing demand for ethical pet products.
3. Digital Marketing and Social Media - Opportunity for digital marketing agencies to collaborate with animal welfare groups and create impactful campaigns to raise awareness about animal cruelty.
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