Ernest Supplies Creates Effective Eco-Friendly Cosmetics for Men
Rebecca Byers — June 1, 2015 — Fashion
References: ernestsupplies & mensjournal
Ernest Supplies is a stylized skincare brand aiming to bring simple and effective cosmetics for men to the mainstream. The line is entirely eco-friendly, portable and comes in a set of streamlined pouch packaging.
The contemporary line follows a popular progression in the marketing of men's skincare lines that sees the brand aligned with an earthy, natural color scheme and imagery that suggests scientific precision. In particular, the Ernest Supplies skincare line features a white medical cross that recalls the feeling of clinical prescription rather than effeminate indulgence.
The skincare portion of the Ernest Supplies line includes a protective matte moisturizer, a cooling shave cream and a soap-free face wash. Each of the items are available on their own or in a set of three.
The contemporary line follows a popular progression in the marketing of men's skincare lines that sees the brand aligned with an earthy, natural color scheme and imagery that suggests scientific precision. In particular, the Ernest Supplies skincare line features a white medical cross that recalls the feeling of clinical prescription rather than effeminate indulgence.
The skincare portion of the Ernest Supplies line includes a protective matte moisturizer, a cooling shave cream and a soap-free face wash. Each of the items are available on their own or in a set of three.
Trend Themes
1. Eco-friendly Skincare for Men - There's an opportunity to create male grooming products with sustainability in mind.
2. Simplicity in Skincare for Men - There's a demand for simple and effective skincare products targeted specifically towards men.
3. Clinical Skincare for Men - There's potential in marketing men's skincare lines with imagery that suggests scientific precision, such as a white medical cross or clinical prescription aesthetic.
Industry Implications
1. Men's Grooming - There's an opportunity to create innovative skincare and grooming products specifically targeted towards men.
2. Eco-friendly Cosmetics - There's a growing market for eco-friendly cosmetics and personal care products.
3. Clinical Skincare - There's potential in creating skincare products that have a clinical prescription aesthetic to appeal to consumers who prioritize science and precision in their skincare routines.
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