The New Orleans Starbucks Looks Like an Old-Fashioned Pharmacy
References: urdesign.it & designtaxi
This New Orleans Starbucks location is setting a design example for coffee brands across the nation. Taking inspiration from the city's history as a former coffee trading port and the city's unique identity, the design team put together a Starbucks that looks more like an apothecary in the early 19th century.
From the store's visual aesthetics, the tenuous amount of detail the designers of the store went to in recreating the store space is evident. The front room features floor-to-ceiling shelves with a large coffee bar in front. The seating area is also extremely detailed, resembling the atmosphere of a former merchant's living room with vintage couches, chairs and comfortable sofas.
Starbucks' designers also involved local artists in the project to reflect the creative artistry and culture of New Orleans. Local artists David Borgerding and Jason Horton built chandeliers made of wrought iron gates, vintage horn instruments, which work to tell the history of New Orleans old coffee trading port.
From the store's visual aesthetics, the tenuous amount of detail the designers of the store went to in recreating the store space is evident. The front room features floor-to-ceiling shelves with a large coffee bar in front. The seating area is also extremely detailed, resembling the atmosphere of a former merchant's living room with vintage couches, chairs and comfortable sofas.
Starbucks' designers also involved local artists in the project to reflect the creative artistry and culture of New Orleans. Local artists David Borgerding and Jason Horton built chandeliers made of wrought iron gates, vintage horn instruments, which work to tell the history of New Orleans old coffee trading port.
Trend Themes
1. Apothecary-inspired Design - Designing coffee shops to look like old-fashioned apothecaries is gaining popularity as a way to create unique and visually appealing spaces that reflect a brand's identity and story.
2. Local Art Collaborations - Collaborating with local artists to incorporate unique and meaningful artwork in coffee shops is becoming a trend as a way to support local communities and add a personal touch to the brand experience.
3. Historical Theme Design - Designing coffee shops with historical themes is becoming a trend as a way to create immersive brand experiences that transport customers to a different time and place.
Industry Implications
1. Hospitality - The hospitality industry can incorporate apothecary-inspired design and local art collaborations into hotel lobbies and restaurants to create unique and memorable experiences for guests.
2. Retail - Retail stores can incorporate historical theme designs and local art collaborations to create immersive brand experiences and enhance customer engagement.
3. Entertainment - Entertainment venues could adopt apothecary-inspired design and historical theme design to create visually compelling spaces that transport visitors to different times and places.
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