The New 'Tesla' Automotive Shops Come in the Form of Shipping Containers
Katherine Pendrill — May 29, 2015 — Autos
References: teslamotors & fortune
Electric car company 'Tesla Motors' has launched a new retail initiative that will feature pop-up automotive shops folded inside shipping containers. Cleverly titled the 'Tesla Mobile Container Store,' the new mobile retail campaign will take the 'Model S' on tour through the US and Europe this summer.
The mobile automotive shops themselves are made up of two shipping containers, separated by a steel bean and a covered with a canvas roof. Although the stores are compact enough to be transported on a flatbed truck, the pop-up shops can easily double in size once unloaded. Because Tesla sells its cars directly to consumers, the mobile stores are designed to go where its customers are vacationing in various locations across the US and Europe.
Tesla has always been know for taking an unorthodox approach to selling cars and its latest pop-up container shops are no exception.
The mobile automotive shops themselves are made up of two shipping containers, separated by a steel bean and a covered with a canvas roof. Although the stores are compact enough to be transported on a flatbed truck, the pop-up shops can easily double in size once unloaded. Because Tesla sells its cars directly to consumers, the mobile stores are designed to go where its customers are vacationing in various locations across the US and Europe.
Tesla has always been know for taking an unorthodox approach to selling cars and its latest pop-up container shops are no exception.
Trend Themes
1. Pop-up Auto Retailers - Opportunities for other car companies to create pop-up retail spaces using unconventional structures.
2. Mobile Retail Campaigns - Innovative marketing strategies for brands to engage with consumers on the go.
3. Direct-to-consumer Sales - Disruptive innovation in the automotive industry by bypassing traditional dealership models and selling directly to customers.
Industry Implications
1. Automotive - Opportunities for car manufacturers and dealerships to explore new ways of reaching customers through mobile and pop-up retail experiences.
2. Retail - Innovative approaches for brands to create unique and immersive shopping experiences using unconventional structures.
3. Marketing - Disruptive strategies for brands to engage with consumers in non-traditional retail spaces and create memorable brand experiences.
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