Vivid Sydney Festival Illuminates Urban Structures with Whimsical Imagery
Jana Pijak — June 2, 2015 — Art & Design
References: fubiz.net
Spinifex Group's 'Flowers and Trees' light projection was created for the Vivid Sydney festival, a celebration of illuminated art. Adorning an urban facade with whimsical imagery, this light projection resembles something out of a children's book.
The vibrantly hued light installation transforms a traditional brick building with changing motifs of vines, trees and flowers. Though it adorns the exterior of an urban structure, this art project by Spinifex Group can be adapted for future retail display projects or department store window vignettes.
As urban facades and retail displays become more interactive, there's no telling what the future holds when it comes to illuminated technology. This particular art installation brings a whimsical theme to life and breathes energy into Sydney's urban center.
The vibrantly hued light installation transforms a traditional brick building with changing motifs of vines, trees and flowers. Though it adorns the exterior of an urban structure, this art project by Spinifex Group can be adapted for future retail display projects or department store window vignettes.
As urban facades and retail displays become more interactive, there's no telling what the future holds when it comes to illuminated technology. This particular art installation brings a whimsical theme to life and breathes energy into Sydney's urban center.
Trend Themes
1. Interactive Facades - The use of projected imagery as a way to bring urban facades to life and create immersive experiences for passersby.
2. Whimsical Retail Displays - The application of light projection technology to retail displays as a way to create unique and interactive shopping experiences.
3. Immersive Art Installations - The use of light projection technology to create immersive art installations that transport viewers to other worlds and inspire wonder and awe.
Industry Implications
1. Advertising - The use of light projection technology in outdoor advertising as a way to capture the attention of passersby and create memorable brand experiences.
2. Retail - The use of light projection technology in retail displays as a way to create unique shopping experiences, differentiate from competitors, and attract customers to the store.
3. Entertainment - The use of light projection technology in live entertainment and events as a way to create immersive experiences for attendees and enhance the overall production value.
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