Vegan ice creams are increasingly based in cashew milk
Trend - Now common in vegan cheeses, cashew milk is also increasingly being used to produce vegan ice creams. These products aim to appease both vegan and health-conscious consumers, and offer a range of flavors.
Insight - Now that "diet culture" is less about calorie-counting and more about enhancing overall health, more fitness-conscious consumers are avoiding harsh restrictions on their diets. Products that allow them to indulge without impacting their overall health are especially appealing to these consumers.
Insight - Now that "diet culture" is less about calorie-counting and more about enhancing overall health, more fitness-conscious consumers are avoiding harsh restrictions on their diets. Products that allow them to indulge without impacting their overall health are especially appealing to these consumers.
Workshop Question - How is your brand promoting health over restriction?
Trend Themes
1. Plant-based Alternatives - Plants and nuts, like oat, cashew, coconut and soy, are increasingly replacing traditional dairy in ice cream.
2. Health-conscious Indulgence - Consumers want to indulge without impacting their overall health; hence the rise of healthier alternatives that cater to dietary restrictions and offer unique, exotic flavors.
3. Vegan and Dairy-free Frozen Treats - Vegan and dairy-free frozen options are on the rise with many companies offering unique and exotic flavors that cater to all types of consumers.
Industry Implications
1. Food and Beverage - All food companies wanting to cater to consumers demanding more health-conscious or plant-based diets and alternative ingredients.
2. Health and Wellness - Health and wellness companies looking to offer indulgent treats for consumers without compromising their health and wellness goals.
3. Grocery and Convenience Stores - Grocery and convenience stores looking to offer vegan and dairy-free alternatives to cater to the increasing trend of consumers adopting plant-based diets.
