These Senior Discount Packages Encourage Enriching Experiences
Katherine Pendrill — July 31, 2015 — Life-Stages
References: moh.gov.sg & straitstimes
Singapore's Ministry of Health recently introduced a series of senior discount packages, which are designed to give aging citizens more opportunities to pursue travel, education and other activities. As the baby boomer generation continues to age, there is an increasing emphasis on pursing enriching experiences.
The 'SG50 Seniors Package' provides people aged 60 or above with different perks such as free entry to zoos, parks and even educational courses. The senior discount package also includes discounts on public transportation, hotels and restaurants. Those who redeem the vouchers can travel throughout the country and take advantage of special senior-based promotions.
The packages have been extremely popular, indicating that many consumers are interested in staying active as they enter their golden years. Rather than taking things easy, aging consumers are looking for ways to age gracefully by travelling, taking classes and pursuing other meaningful experiences in their senior years.
The 'SG50 Seniors Package' provides people aged 60 or above with different perks such as free entry to zoos, parks and even educational courses. The senior discount package also includes discounts on public transportation, hotels and restaurants. Those who redeem the vouchers can travel throughout the country and take advantage of special senior-based promotions.
The packages have been extremely popular, indicating that many consumers are interested in staying active as they enter their golden years. Rather than taking things easy, aging consumers are looking for ways to age gracefully by travelling, taking classes and pursuing other meaningful experiences in their senior years.
Trend Themes
1. Senior Discount Packages - This trend of senior discount packages provides opportunities for businesses to cater to the growing aging population and offer enriching experiences.
2. Active Aging - The emphasis on pursuing enriching experiences in the senior years presents disruptive innovation opportunities in sectors such as travel, education, and leisure.
3. Senior-based Promotions - The popularity of senior-based promotions indicates the potential for businesses to create targeted marketing campaigns and tailor their offerings to meet the needs of aging consumers.
Industry Implications
1. Travel - The senior discount packages present disruptive innovation opportunities for travel agencies, hotels, and tourist attractions to cater to the needs and desires of the aging population.
2. Education - The introduction of senior discount packages that include educational courses opens up avenues for universities, schools, and training centers to create specialized programs for senior learners.
3. Hospitality - The senior discount packages offer disruptive innovation opportunities for hotels and restaurants to design senior-friendly services and amenities to attract and cater to the growing aging population.
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