Foot Locker Announced the Launch of a Cross-Brand Loyalty Program
Grace Mahas — January 29, 2020 — Business
References: footlocker & retaildive
Iconic sports apparel retailer, Foot Locker, recently announced the launch of a cross-brand loyalty program, coined FLX. The new loyalty reward program will operate across all Foot Locker brands, including Foot Locker, Lady Foot Locker, Kids Foot Locker, Footaction, Eastbay and Champs Sports.
The new FLX program will debut in February and includes three tiers: X1, X2, and X3 that are determined by the amount the customer spends. The first tier, X1 is available to all shoppers whereas tier X2 is reserved for those that spend between $300 and $499 per year, and those who spend $500 or more annually will reach tier X3. All FLX members do benefit from free shopping, early emails on new sneakers, and earn XP points.
Loyalty programs are a great way for brands to retain consumers and develop the relationship as well as track their shopping habits -- therefore, it's no surprise Foot Locker has opted to maximize its own program.
Image Credit: Foot Locker
The new FLX program will debut in February and includes three tiers: X1, X2, and X3 that are determined by the amount the customer spends. The first tier, X1 is available to all shoppers whereas tier X2 is reserved for those that spend between $300 and $499 per year, and those who spend $500 or more annually will reach tier X3. All FLX members do benefit from free shopping, early emails on new sneakers, and earn XP points.
Loyalty programs are a great way for brands to retain consumers and develop the relationship as well as track their shopping habits -- therefore, it's no surprise Foot Locker has opted to maximize its own program.
Image Credit: Foot Locker
Trend Themes
1. Cross-brand Loyalty Programs - Opportunity to disrupt the loyalty program landscape by offering a unified rewards system across multiple brands.
2. Tiered Loyalty Programs - Potential to disrupt traditional loyalty programs by introducing multiple tiers based on customer spending, creating incentives for higher spending and increased loyalty.
3. Personalized Rewards - Disruptive potential in offering tailored rewards and perks based on individual shopping habits to enhance customer experiences and loyalty.
Industry Implications
1. Retail - Opportunity for retailers to enhance customer loyalty and engagement through the implementation of cross-brand loyalty programs.
2. Apparel - Disruption potential within the apparel industry by offering tiered loyalty programs to incentivize higher customer spending and brand loyalty.
3. E-commerce - Opportunity to disrupt the e-commerce sector by implementing personalized rewards in loyalty programs, creating a more personalized and engaging shopping experience.
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