Fox Sports and Facebook are Creating Interactive Shows for Watch
Daniel Johnson — October 15, 2019 — Lifestyle
Fox Sports is collaborating with Facebook in order to create interactive shows for the Facebook Watch platform. One of the noteworthy shows will be the Fox Football Sunday program. Additionally, the Monday morning show will go over games from the previous Sunday, and it will also allow Facebook users to ask the host questions. Lastly, another show, titled Fox Football Update, will provide users with information from different matchups but from the perspective of one team.
The interactive shows for the Facebook Watch platform will allow more people to consume football content. Making the shows accessible on social media will allow Fox Sports to reach the cord-cutter audience that is not normally able to access Fox Sports content.
The interactive shows for the Facebook Watch platform will allow more people to consume football content. Making the shows accessible on social media will allow Fox Sports to reach the cord-cutter audience that is not normally able to access Fox Sports content.
Trend Themes
1. Interactive Shows - Creating interactive shows on social media platforms allows for more engagement and interaction with audiences, opening up new opportunities for content creators.
2. Cord-cutter Audience - Reaching the cord-cutter audience by providing accessible content on social media platforms can help traditional media companies expand their reach and tap into a growing market.
3. Sports Content Consumption - The shift towards consuming sports content on social media platforms presents an opportunity for media companies to create innovative and tailored content that meets the evolving preferences of viewers.
Industry Implications
1. Media and Entertainment - Media companies can utilize social media platforms to create interactive shows and reach new audiences, enhancing the overall viewing experience.
2. Sports Broadcasting - Integrating social media platforms into sports broadcasting allows for real-time engagement and enables broadcasters to connect with their audience in new and interactive ways.
3. Digital Advertising - The rise of interactive shows on social media platforms provides new avenues for targeted advertising and sponsorships, allowing brands to reach engaged audiences in a more personalized way.
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