British Vogue and L'Oreal Collaborated on a Special 'Non-Issue'
Laura McQuarrie — April 13, 2019 — Marketing
References: vogue & independent
British Vogue and L’Oreal teamed up to create a special-edition magazine cover called The Non-Issue that features Jane Fonda and helps to spark discussions on ageism. This collaborative cover is representative of the shared views by British Vogue and L’Oreal that "age should no longer be an issue."
The Non-Issue is a celebration of ageless style and beauty, and helps to increase visibility for women over the age of 50, who are often left out of these conversations by mainstream media. Within the special edition of the magazine, readers will find inspiration from many mature women. According to the magazine's cover model, Jane Fonda, "It’s important to understand that older women are the fastest-growing demographic in the whole world."
The Non-Issue is a celebration of ageless style and beauty, and helps to increase visibility for women over the age of 50, who are often left out of these conversations by mainstream media. Within the special edition of the magazine, readers will find inspiration from many mature women. According to the magazine's cover model, Jane Fonda, "It’s important to understand that older women are the fastest-growing demographic in the whole world."
Trend Themes
1. Ageless Style - Creating platforms and content that celebrate and promote ageless style and beauty, increasing visibility for women over 50.
2. Diversity and Inclusion - Embracing diversity and inclusion by featuring mature women and sparking discussions on ageism in mainstream media.
3. Empowering Older Women - Supporting and empowering older women by providing inspiration and representation in various industries and media.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Developing inclusive fashion lines and campaigns that cater to older women and challenge traditional beauty standards.
2. Beauty - Disruptive innovation opportunity: Creating age-specific beauty products and treatments that cater to the needs and desires of older women.
3. Media and Publishing - Disruptive innovation opportunity: Establishing platforms and publications that prioritize diverse representation and amplify the voices of older women.
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