Lincoln Black Label Offers Access to an Exclusive Membership Club
Michael Hemsworth — March 15, 2016 — Autos
References: lincolnmakers & cheatsheet
Those who purchase a Lincoln Black Label vehicle are in for a treat with access to an exclusive membership club. The exclusive membership offers access to a series of perks, but one of the most delicious is certainly the Culinary Collection.
The automaker allows vehicle owners access to a series of curated restaurants that are the stomping grounds for some of the most noted chefs in the United States. From here, drivers are allowed access to getting a customized dining experience at any location from coast to coast.
Many vehicle brands are looking to appeal to consumers in new ways that focus on their wants, needs and preferences for luxury. The membership club from Lincoln and the Culinary Collection connects drivers to luxury foodie culture, which is a well-executed option for wealthy drivers to enjoy.
The automaker allows vehicle owners access to a series of curated restaurants that are the stomping grounds for some of the most noted chefs in the United States. From here, drivers are allowed access to getting a customized dining experience at any location from coast to coast.
Many vehicle brands are looking to appeal to consumers in new ways that focus on their wants, needs and preferences for luxury. The membership club from Lincoln and the Culinary Collection connects drivers to luxury foodie culture, which is a well-executed option for wealthy drivers to enjoy.
Trend Themes
1. Luxury Car Owner Perks - Automakers are creating exclusive membership clubs to offer unique experiences for luxury car owners.
2. Curated Culinary Experiences - Car companies are partnering with notable chefs to provide exclusive dining experiences for their elite customers.
3. Personalized Service Offerings - Car manufacturers are tailoring their perks to provide personalized services that cater to the tastes and preferences of their high-end customers.
Industry Implications
1. Luxury Vehicles - Luxury vehicle manufacturers can differentiate themselves by offering unique and exclusive experiences for their high-end customers.
2. Restaurant and Hospitality - Notable chefs and restaurants can expand their clientele by partnering with luxury car companies to offer personalized dining experiences to a select group of customers.
3. Travel and Tourism - Hotels and tourist destinations can attract high-end customers by offering unique experiences and services, such as exclusive access to curated culinary experiences for luxury car owners.
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