The Seat Authoaus Senorita Maria in Berlin
Christiane Bunnenberg — January 29, 2010 — Autos
References: senorita-maria.de
Seat recently opened a new store in Berlin, Germany, the Seat Authoaus Senorita Maria, dedicated to the female shopper. Women run the business and do basically everything they can to make the whole shopping experience more comfortable and relaxing for women.
Beginning with the interior, which is said to be more inviting (champagne-colored coaches, good music, friendly service), to consulting and sales, everything is perfectly adopted to womens needs - without a macho-male patronizing tone.
Additionally the management concept contains other social-related ideas like sustainability, social responsibility and also special training for women and child day care. Last but not least, female saleswomen at the Seat Authoaus Senorita Maria earn the same salary as their male counterparts. Finally…
Beginning with the interior, which is said to be more inviting (champagne-colored coaches, good music, friendly service), to consulting and sales, everything is perfectly adopted to womens needs - without a macho-male patronizing tone.
Additionally the management concept contains other social-related ideas like sustainability, social responsibility and also special training for women and child day care. Last but not least, female saleswomen at the Seat Authoaus Senorita Maria earn the same salary as their male counterparts. Finally…
Trend Themes
1. Female-run Car Dealerships - Opportunity for car dealerships to cater specifically to female shoppers, creating a comfortable and relaxing experience.
2. Gender-inclusive Interior Design - Designing retail spaces that are inviting and accommodating to both male and female shoppers, without reinforcing gender stereotypes.
3. Socially Responsible Management Concepts - Incorporating sustainability, social responsibility, and special training programs into management concepts to create a positive impact.
Industry Implications
1. Automotive Industry - Opportunity for automotive companies to adapt their business models to cater specifically to female shoppers and provide a more inclusive experience.
2. Retail Industry - Opportunity for retailers to design their stores in a gender-inclusive way, creating a welcoming environment for all shoppers.
3. Management Consulting Services - Opportunity for management consultants to help businesses incorporate social responsibility and sustainable practices into their management concepts.
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