This Sketchers Kids Showroom Displays the Entire Line
Rebecca Byers — February 24, 2016 — Business
References: retaildesignblog.net
This Sketchers Kids showroom is a glowing example of bold merchandising that succeeds in not taking away from the product at hand. Located within the Sketchers headquarters in Istanbul, this showroom for their kids line serves as the backdrop for seasonal presentations to dealers and buyers, as well as internal meetings.
Realized by Zemberek Design, the space is long and rectangular in shape, but features mainly oval and circular shelving displays that create a futuristic feel. The inspiration for the design of the space was found in imagery of a fun fair scene, namely ferris wheels, and other geometric shapes that convey a sense of movement in a fixed space. The glowing showroom space is an ample backdrop for the presentation of the Sketchers Kids line.
Realized by Zemberek Design, the space is long and rectangular in shape, but features mainly oval and circular shelving displays that create a futuristic feel. The inspiration for the design of the space was found in imagery of a fun fair scene, namely ferris wheels, and other geometric shapes that convey a sense of movement in a fixed space. The glowing showroom space is an ample backdrop for the presentation of the Sketchers Kids line.
Trend Themes
1. Interactive Retail Spaces - Opportunity to engage consumers with immersive and experiential retail displays like Sketchers Kids showroom.
2. Futuristic Store Designs - Opportunity for retailers to embrace innovative designs that create a unique and memorable shopping experience.
3. Virtual Buying Events - Opportunity to connect with dealers and buyers remotely through virtual showroom presentations.
Industry Implications
1. Footwear - Potential for footwear retailers to create engaging and avant-garde store designs similar to the Sketchers Kids showroom.
2. Retail Design - Opportunity for retail design firms to propose imaginative and futuristic designs for retail showrooms.
3. Event Planning - Opportunity for event planners to create virtual buying events for businesses looking to showcase their products remotely.
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