The High Performance Driving Program Teaches Lexus Owners New Skills
Katherine Pendrill — March 15, 2016 — Autos
References: lexus
Lexus currently offers a unique perk called the High Performance Driving Program, which teaches Lexus owners how to use their vehicle. While many car companies emphasize what their cars can do, they don't actually show consumers how to to unlock their vehicle's full performance capabilities. This program helps Lexus owners discover just what their car can do through an instructional course.
The High Performance Driving Program is a special course that helps Lexus owners discover what their vehicle is capable of in a safe, yet performance-based environment. The program includes three courses titled Slalom, Collision Avoidance and Dynamic Cornering. As part of each course, Lexus owners will begin with a classroom session led by a team of seasoned professionals. The drivers will then have a chance to put theory into practice by testing their skills on the track. By the end, Lexus Owners will have new skills that will help them unlock the full performance capabilities of their vehicle.
The unique promotion is designed to help Lexus owners get more out of their vehicle by making them better drivers.
The High Performance Driving Program is a special course that helps Lexus owners discover what their vehicle is capable of in a safe, yet performance-based environment. The program includes three courses titled Slalom, Collision Avoidance and Dynamic Cornering. As part of each course, Lexus owners will begin with a classroom session led by a team of seasoned professionals. The drivers will then have a chance to put theory into practice by testing their skills on the track. By the end, Lexus Owners will have new skills that will help them unlock the full performance capabilities of their vehicle.
The unique promotion is designed to help Lexus owners get more out of their vehicle by making them better drivers.
Trend Themes
1. High Performance Driving Programs - Other car manufacturers can follow Lexus' lead and offer drivers specialized training programs for the better and more efficient use of their products.
2. Experiential Marketing Campaigns for Luxury Cars - Luxury car brands could offer driving courses as part of their branding and experiential marketing campaigns.
3. Innovative Learning Programs for Car Owners - Offering innovative learning programs to car-owners is an opportunity for educators and businesses.
Industry Implications
1. Automotive Industry - Car companies can offer value-added courses to customers to improve brand loyalty and drive sales.
2. Education Industry - The education industry can explore more innovative and out-of-the-box approaches to teaching and training, such as setting up courses for specialty subjects like driving.
3. Marketing Industry - Driving courses could be incorporated into ad campaigns to provide a richer experience for prospective car-owners and create stronger brand loyalty.
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