This Car Company Rewards Owners with a 'car2go' Membership
Katherine Pendrill — March 15, 2016 — Autos
'smart' is currently running a unique promotion that allows smart car owners to drive the same kind of vehicle even when their own is not available. As a result, smart owners never have to worry about renting a finding a suitable rental car when travelling.
While smart offers many perks to those who own its vehicles, one of the most interesting benefits is the free 'car2go' membership. car2go is a specialized rental service that allows smart car owners to take out another smart vehicle from the company's fleet of available rentals. The service is offered in over 10 cities in the US and Canada, meaning smart owners can easily access a rental while travelling.
The unique service helps to foster brand loyalty by ensuring that consumers still drive a smart vehicle even when they need a rental.
While smart offers many perks to those who own its vehicles, one of the most interesting benefits is the free 'car2go' membership. car2go is a specialized rental service that allows smart car owners to take out another smart vehicle from the company's fleet of available rentals. The service is offered in over 10 cities in the US and Canada, meaning smart owners can easily access a rental while travelling.
The unique service helps to foster brand loyalty by ensuring that consumers still drive a smart vehicle even when they need a rental.
Trend Themes
1. Shared Vehicle Ownership - Opportunity for car companies to offer membership programs that allow owners to access and rent vehicles from their fleet.
2. Brand Loyalty Programs - Creating incentives such as free rental memberships for vehicle owners can increase brand loyalty and customer retention.
3. Specialized Rental Services - Companies can provide rental services specifically tailored to owners of a particular brand or type of vehicle.
Industry Implications
1. Car Rental Industry - With the rise of specialized rental services, car rental companies need to adapt and find ways to offer unique services and incentives to attract customers.
2. Automotive Industry - Automakers can explore partnerships with rental services to provide additional benefits and incentives to vehicle owners, fostering brand loyalty.
3. Membership Programs Industry - The growth of membership programs in various industries presents an opportunity to create specialized programs for vehicle owners, providing exclusive benefits and services.
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