RMB Automotive's Intimate Renault Store Shows Off Select Vehicles
Laura McQuarrie — July 3, 2015 — Autos
RMB Automotive's Renault Store car showroom makes it possible for prospective car buyers to get an intimate look at the models that they could purchase. The small-size store is touted as a tiny six-car showroom that's been divided into several zones to make the browsing experience easier for consumers. With interactive displays and tablets, consumers can appreciate browsing and learning at their leisure, while customer service duties are relieved from onsite staff.
In addition to the six-bay workshop, the lot also contains a forecourt with 60 used cars. Soon, RMB Automotive has plans to open a second dealership in partnership with Renault and Dacia by the end of this year.
Since the experience of shopping for a car can be extremely intimidating, this small space provides the best of both worlds with assistance from technology and staff.
In addition to the six-bay workshop, the lot also contains a forecourt with 60 used cars. Soon, RMB Automotive has plans to open a second dealership in partnership with Renault and Dacia by the end of this year.
Since the experience of shopping for a car can be extremely intimidating, this small space provides the best of both worlds with assistance from technology and staff.
Trend Themes
1. Small-sized Showrooms - The emergence of small-sized showrooms offers opportunities for intimate customer experience with the use of technology.
2. Interactive Displays - Interactive displays in showrooms offer customers an engaging buying experience with the potential to upsell products.
3. Partnerships and Collaborations - Partnerships and collaborations within the automotive industry provide opportunities for wider brand reach and innovation.
Industry Implications
1. Automotive - Innovative showrooms and personalized shopping experiences have the potential to disrupt the traditional automotive sales process.
2. Retail - Short-term leasing or renting of small showrooms within retail spaces can provide new revenue streams for property owners.
3. Technology - The integration of technology within automotive showrooms provides opportunities for more personalized product recommendations and interactive buying experiences.
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