Brands turn to oddly shaped casings to cater diverse consumer interests
Implications - As consumer interests become more customized and individually tailored, a need for personalization prompts buyers to look beyond aesthetics for appeal. Diverting from the traditionally functional packaging designs, brands are turning to odd and eclectic product shapes to cater the obscure interests of consumers. Nonconforming product packages speak to a desire for more personally distinguishing, yet visually enticing techniques of building consumer loyalty.
Trend Themes
1. Personalized Packaging - The rise of personalization demands more unique packaging shapes that appeal to individual interests.
2. Visual and Symbolic Packaging - More visually stimulating and symbolically strong product packaging designs are becoming popular with consumers.
3. Functional Packaging - Packaging that doubles as a functional product is a growing trend for brands looking to add value and sustainability to their offerings.
Industry Implications
1. Packaging Design - Packaging designers have an opportunity to create unique, personalized designs that appeal to individual interests and add value to products.
2. Consumer Goods - Brands in the consumer goods industry can utilize visually stimulating and symbolically strong packaging designs to differentiate themselves in the market.
3. Sustainability - The trend of functional packaging presents an opportunity for brands to promote sustainability and add value to their offerings.
