Consumers obsessed with being perceived as outcasts opt for scientific jewelry
Implications - Science -- a vertical shrouded in social awkwardness -- is being accepted by the fashion-forward as an extension of the geek-chic phenomenon. As a molecular aesthetic permeates the jewelry market, consumers become proud to be included in a social group that's on the outskirts of societal acceptance.
Trend Themes
1. Nerdy Chic Fashion - Science is being embraced by the fashion industry as a way to embrace geek culture and the unconventional.
2. Science-inspired Jewelry - Jewelry designs feature elements from the periodic table to celebrate science and showcase individuality.
3. Customizable Science Jewelry - Customers can design and create their own jewelry with personalized options through 3D printing technology.
Industry Implications
1. Fashion Industry - By embracing science and unconventional trends, the fashion industry can appeal to a wider range of consumers.
2. Jewelry Industry - Designers in the jewelry industry can push beyond traditional gemstones and techniques to create unique and personalized pieces inspired by elements from the periodic table.
3. 3D Printing Industry - By offering customizable designs and personalized options, the 3D printing industry can tap into the demand for unique and personalized jewelry and accessories.
