Brasserie Artisanale Du Château's New Look is Hipster and Vintage
Farida Helmy — May 2, 2014 — Lifestyle
References: a3studio.ch & thedieline
If the idea of living at sea appeals to you, so will this vintage-looking tattoo beer branding identity for Brasserie Artisanale du Château.
This visual hipster packaging is just so achingly hip and retro that you want to drink the beer just to keep all the empty bottles for design purposes. Designed by the design geniuses at A3 Studio, Brasserie Artisanale du Château's tattoo beer branding identity was applied to old beers that were given the ultimate makeover with these labels and packaging. All about being genuine and authentic, the new look is printed on craft paper and keeps in line with its inspiration of sailor tattoos and old engravings.
"The labels for la Brune, la Blonde, la Ginger and the India Pale Ale are inspired by the sea world and are decorated with ropes. The illustrations (a whale, a corset, a siren, and a ship) are drawn by hand," says the design team at A3 Studio.
This visual hipster packaging is just so achingly hip and retro that you want to drink the beer just to keep all the empty bottles for design purposes. Designed by the design geniuses at A3 Studio, Brasserie Artisanale du Château's tattoo beer branding identity was applied to old beers that were given the ultimate makeover with these labels and packaging. All about being genuine and authentic, the new look is printed on craft paper and keeps in line with its inspiration of sailor tattoos and old engravings.
"The labels for la Brune, la Blonde, la Ginger and the India Pale Ale are inspired by the sea world and are decorated with ropes. The illustrations (a whale, a corset, a siren, and a ship) are drawn by hand," says the design team at A3 Studio.
Trend Themes
1. Vintage-looking Packaging - Disruptive innovation opportunity: Explore the use of vintage-looking packaging to create a sense of authenticity and appeal to a hipster consumer demographic.
2. Sailor Tattoo Inspired Designs - Disruptive innovation opportunity: Incorporate sailor tattoo inspired designs into branding identities to create a unique and visually appealing product.
3. Craft and Artisanal Aesthetics - Disruptive innovation opportunity: Emphasize craft and artisanal aesthetics in product packaging to signal quality and authenticity to consumers.
Industry Implications
1. Craft Beer Industry - Disruptive innovation opportunity: Apply vintage-looking packaging and sailor tattoo inspired designs to differentiate craft beer brands and cater to the hipster market.
2. Design and Branding Industry - Disruptive innovation opportunity: Tap into the trend of vintage-looking packaging and sailor tattoo inspired designs to offer unique and visually appealing branding solutions to clients.
3. Retail and Consumer Goods Industry - Disruptive innovation opportunity: Integrate craft and artisanal aesthetics into product packaging to enhance the perceived value and appeal of consumer goods.
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