Jobs in science and technology introduced to kids through toys
Implications - Jobs within industries like engineering and technology are identified as necessities even in strict financial times, which has encouraged the post-recession consumer to encourage kids, and in some cases specifically young girls, to develop interest in future careers in this realm with related toys. Augmenting play to be dual-purpose, the innovations place distinct merit on science and technology to create a generation well-suited to the world they'll grow up in.
Trend Themes
1. Encouraging STEM Education for Kids - The prominence of toys and applications that educate children about science, technology, engineering and mathematics has been gradually increasing, creating a viable market and industry for child education technology.
2. Non-traditional Gender Advertising - Toy companies are increasingly rejecting gender stereotypes in advertising and focusing on creating inclusive and educational products designed for all genders, particularly in STEM fields.
3. DIY Modular Toys for Building and Creativity - The development of building toys that are designed to be modular and freeform creates opportunities for children to engage with circuits and electronics, as well as develop a range of critical thinking skills.
Industry Implications
1. Child Education Technology - A burgeoning industry is emerging in the creation of science, technology, engineering and mathematics (STEM) toys and educational applications.
2. Toy Manufacturing - Toy companies are creating more products aimed at children interested in STEM subjects, a trend which shows a rise in inclusive and educational toys aimed at children of all genders.
3. Modular Toy Building and Robotics - The development of modular building toys and the increased interest in accessible and affordable robotics provides opportunities for toy manufacturers to create new products that utilize robotics, automation and programmable functions.
6 Featured, 50 Examples:
449,031 Total Clicks
Date Range:
Feb 14 — Sep 14
Trending:
Average
Consumer Insight Topics:
