Naturally Clicquot is an Eco-Friendly Champagne Bottle Packaging
Laura McQuarrie — October 19, 2013 — Eco
References: naturally.veuve-clicquot & luxuo
French designer Cédric Ragot developed an innovative champagne bottle packaging for Veuve Clicquot that is made of potatoes and recycled paper, making it completely biodegradable.
Part of the challenge in creating the 'Naturally Clicquot' packaging was to create something that would reduce the strain packaging waste puts on the environment, while maintaining ease and elegance. Fortunately, Ragot's design fulfills both of these parameters beautifully.
The finished form of the Naturally Clicquot is designed to contain a bottle of Brut Carte Jaune and keep it chilled for an additional two hours after it has been in the fridge. This makes a wonderful way to take advantage of the integrated handle and enjoy some champagne after a day of adventuring. For $58, this makes a gift that is incredibly thoughtful for the recipient and the environment.
Part of the challenge in creating the 'Naturally Clicquot' packaging was to create something that would reduce the strain packaging waste puts on the environment, while maintaining ease and elegance. Fortunately, Ragot's design fulfills both of these parameters beautifully.
The finished form of the Naturally Clicquot is designed to contain a bottle of Brut Carte Jaune and keep it chilled for an additional two hours after it has been in the fridge. This makes a wonderful way to take advantage of the integrated handle and enjoy some champagne after a day of adventuring. For $58, this makes a gift that is incredibly thoughtful for the recipient and the environment.
Trend Themes
1. Biodegradable Packaging - The use of biodegradable materials in packaging presents an opportunity for brands to reduce environmental impact and appeal to eco-conscious consumers.
2. Sustainable Luxury - The combination of luxury products with sustainable materials and practices offers a disruptive innovation opportunity in the premium market segment.
3. Integrated Packaging Design - Designing packaging that serves additional functions beyond just containing the product opens up possibilities for creative and practical solutions.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverages industry can explore the use of biodegradable and sustainable packaging to align with shifting consumer preferences and reduce environmental impact.
2. Luxury Goods - The luxury goods industry can capitalize on the demand for sustainable luxury by incorporating eco-friendly materials and practices into their products and packaging.
3. Design and Packaging - The design and packaging industry can embrace the concept of integrated packaging design, creating innovative solutions that add value and convenience to the consumer experience.
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