Rebelling against overloaded browsing, simplistic sites take precedence
Implications - A heavy reliance on visual aesthetics because of image-only social media has rendered overly manufactured websites as commonplace. As consumers grow weary of flashy designs, a simple design ethos is rising to draw in users by boasting time savings, streamlined qualities and –- above all –- ease of use.
Trend Themes
1. Simplistic Web Design - Business professionals can leverage the shift towards simplistic web design by creating mobile-responsive sites that are streamlined and easy to navigate.
2. Visual Minimalism - The trend towards minimalism extends beyond web design to product design and branding, offering opportunities for simplicity and functionality within a clean aesthetic.
3. Personalized Utility - Tools that offer immediate and personalized value, such as nutrition calculators and ratings-tracking sites, add convenience to daily life and can be a strong selling point for businesses.
Industry Implications
1. Web Design - Web designers and developers can capitalize on the trend towards simplistic design, creating mobile-responsive sites that are intuitive and easy to navigate.
2. Product Design - Product designers can incorporate visual minimalism into their designs, offering clean aesthetics with a focus on functionality and consumer convenience.
3. Health and Wellness - Businesses in the health and wellness industry can create personalized tools and calculators, adding value for consumers seeking convenience and easy access to information about nutrition and fitness.
7 Featured, 61 Examples:
271,046 Total Clicks
Date Range:
Dec 13 — Aug 15
Trending:
Mild
Consumer Insight Topics:
