Transformational Shoeboxes by Zooligans Will Blow Your Mind
Cheryl Andonian — February 21, 2012 — Marketing
References: zooligans.net & flipseekpubs
Clever kid's shoe brand Zooligans has taken the standard issue shoebox and turned it into an object of desire for little kids. With a few flips of the cardboard flaps, this shoebox transforms into a pet carrier that little kids can use to carry their Zooligans animal shoes or their favorite stuffed animal.
Keeping with the animal theme of its shoes, Zooligans decided to make its packaging part of the branding statement rather than just another piece of cardboard to throw away, giving it usefulness and playfulness beyond its original intended function. Essentially, this is not only a fun way to view shoe boxes, but a way to stay environmentally friendly by ensuring you throw out much less than you would if the box were as hum-drum as all others.
Keeping with the animal theme of its shoes, Zooligans decided to make its packaging part of the branding statement rather than just another piece of cardboard to throw away, giving it usefulness and playfulness beyond its original intended function. Essentially, this is not only a fun way to view shoe boxes, but a way to stay environmentally friendly by ensuring you throw out much less than you would if the box were as hum-drum as all others.
Trend Themes
1. Transformational Packaging - Transformational packages that serve multiple purposes beyond their original intent create opportunities for unique branding experiences.
2. Eco-friendly Packaging - Innovative packaging designs that are environmentally friendly can differentiate brands and appeal to conscious consumers.
3. Interactive Marketing - Utilizing interactive packaging to engage consumers and create memorable brand experiences can lead to increased customer loyalty and brand recognition.
Industry Implications
1. Footwear - The footwear industry can explore transformational packaging concepts to enhance the customer experience and differentiate their products in the market.
2. Toy - The toy industry can create interactive packaging designs that appeal to children and provide additional play value, enhancing the overall product offering.
3. Sustainable Packaging - The sustainable packaging industry can collaborate with brands to develop innovative packaging solutions that are both eco-friendly and functional, catering to consumers' growing concerns for the environment.
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