This Adidas Pop Up Shop Showed Off Its Stan Smith Collection
Laura McQuarrie — February 4, 2014 — Marketing
It would be extremely difficult to have missed this Adidas pop up shop in London and just as hard not to know it belongs to Adidas. Aside from the brand's logo appearing on the giant white box, the big green stripes were a dead giveaway. Another useful detail on the outside of the box was a label, which informs passersby that the shop was open from the 16 - 19th of January.
The walls inside of the box were lined with shoes from the Stan Smith collection and also included a station to "Stan Yourself," by putting your face on a shoe, or 3D print their own custom lace locks.
Adidas set up a similar pop up shop in Barcelona around the same time last year, with a different coloring.
The walls inside of the box were lined with shoes from the Stan Smith collection and also included a station to "Stan Yourself," by putting your face on a shoe, or 3D print their own custom lace locks.
Adidas set up a similar pop up shop in Barcelona around the same time last year, with a different coloring.
Trend Themes
1. Pop Up Shops - Brands can leverage the trend of pop up shops to create a unique and interactive shopping experience for customers.
2. Customization - Offering customization options through 3D printing can provide a competitive edge for businesses looking to enhance their product offerings.
3. Experiential Marketing - Using experiential marketing techniques such as interactive stations can help brands create a memorable and engaging customer experience.
Industry Implications
1. Sporting Goods Retail - Pop up shops can help sporting goods retailers create a buzz around their brand and products.
2. 3D Printing - The trend of customization through 3D printing presents opportunities for businesses in the 3D printing industry to partner with retailers and offer their services.
3. Marketing and Advertising - Experiential marketing techniques can benefit businesses in the marketing and advertising industry by providing a more engaging and effective way to promote products or services.
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