Constantin Bolimond's Bottle Design Concept Becomes a Toy After Use
Laura McQuarrie — May 6, 2014 — Life-Stages
References: behance.net & packagingoftheworld
Ford Jekson is a bottle design concept by Constantin Bolimond, who made the focus of this project about the way a beverage's package is used before and after its contents have been all used up.
Using the fictitious Ford Jekson brand, the designs of the bottles are sculpted to look like bowling pins. For drinking, the tops of the pins pop off and reveal a colored screw top cap that denotes the fruity drink flavors inside, like apple, lemon and orange. Collectively, the bottles are packaged in groups of six and after drinking, the bottles become an instantly functional bowling set that any kid would love to have.
The bottle set is fun, functional and a playful way to be mindful about what happens to product packaging after its intended purpose has been served.
Using the fictitious Ford Jekson brand, the designs of the bottles are sculpted to look like bowling pins. For drinking, the tops of the pins pop off and reveal a colored screw top cap that denotes the fruity drink flavors inside, like apple, lemon and orange. Collectively, the bottles are packaged in groups of six and after drinking, the bottles become an instantly functional bowling set that any kid would love to have.
The bottle set is fun, functional and a playful way to be mindful about what happens to product packaging after its intended purpose has been served.
Trend Themes
1. Sustainable Packaging - Exploring innovative ways to repurpose product packaging after usage, such as transforming bottles into toys, aligns with the growing demand for sustainable packaging solutions.
2. Interactive Beverage Packaging - Integrating interactive elements into beverage packaging, such as removable tops revealing different flavors, enhances consumer engagement and creates a memorable brand experience.
3. Circular Economy Initiatives - Transforming product packaging into reusable items, like a bowling set, supports the development of circular economy practices and promotes waste reduction.
Industry Implications
1. Beverage - The beverage industry can capitalize on the trend of interactive packaging by exploring unique designs that enhance consumer interaction and engagement with their products.
2. Packaging - The packaging industry can embrace the concept of sustainable packaging by developing innovative designs that enable the repurposing or transformation of packaging into useful post-consumer items.
3. Toy - The toy industry can explore collaboration opportunities with brands to repurpose their packaging into toys, creating a more sustainable and engaging play experience for children.
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