Helea Olive Oil Packaging Employs Lovely Savory Symbolism
Amelia Roblin — March 5, 2013 — Marketing
References: 2yolk.gr & packagingoftheworld
The first thing that will strike you about Helea Olive Oil packaging is that it's certainly pleasant to look at. Dig a little deeper, however, and you'll discover just how smart its branding strategy is.
The emblem on the front of the transparent bottle was drawn from the overlapping of two stylized drips of oil. Their raindrop forms make a slim intersection that resembles the shape of the olive tree leaf. The outline of a heart is clearly visible, alluding to the healthy properties of consuming the Greek-made cooking oil.
The gorgeous green tint to 2yolk's Helea Olive Oil packaging design is derived directly from the color of the pure product. The other shades within the sweet symbol have been inspired by different parts of the origin plant.
The emblem on the front of the transparent bottle was drawn from the overlapping of two stylized drips of oil. Their raindrop forms make a slim intersection that resembles the shape of the olive tree leaf. The outline of a heart is clearly visible, alluding to the healthy properties of consuming the Greek-made cooking oil.
The gorgeous green tint to 2yolk's Helea Olive Oil packaging design is derived directly from the color of the pure product. The other shades within the sweet symbol have been inspired by different parts of the origin plant.
Trend Themes
1. Smart Branding Strategy - The smart branding strategy of Helea Olive Oil packaging is to use symbolism that alludes to the healthy properties of the product.
2. Transparent Packaging Design - Transparent packaging design like that of Helea Olive Oil is a trend in the food industry that allows consumers to see the quality of the product inside.
3. Color-inspired Packaging - Packaging design inspired by the color of the product, like Helea Olive Oil's green tint, is a popular trend in the packaging industry that creates a cohesive and visually appealing product.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can benefit from smart branding strategies like Helea Olive Oil's allusion to healthy properties to create more appealing products.
2. Packaging Industry - Innovations in packaging design, such as transparent packaging and color-inspired designs, can disrupt the packaging industry and attract more consumers.
3. Health and Wellness Industry - Smart branding strategies and healthy product allusions like those of Helea Olive Oil can help disrupt the health and wellness industry and produce more appealing products.
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