The idea of the friendship bracelet is accelerated to mark group belonging
Implications - In the developmental stages of youth, a group of friends help shape one's identity. Recognizing this bond, companies are symbolically joining the clique by creating apparel to strengthen the tribe mentality between friends. This accelerates the early-budding, natural human desire to belong.
Trend Themes
1. Clique Apparel - Companies are creating apparel to strengthen the tribe mentality between friends, accelerating the early-budding, natural human desire to belong.
2. Sisterly Love Jewelry - Celebrity-themed jewelry that celebrates the sisterly bond and the rising success of siblings in their own right.
3. Luxury Friendship Accessories - Upscale take on childhood trinkets with fashionable keepsakes that offer subtle luxury to appeal to lovers of understated elegance.
Industry Implications
1. Apparel - Opportunities in the apparel industry to create products that emphasize group affiliation.
2. Jewelry - Opportunities in the jewelry industry to create celebrity-themed jewelry that celebrates the bond between siblings or close friends.
3. Fashion Accessories - Opportunities in fashion accessories to create upscale and luxury keepsakes that promote understated elegance for friendship bonds.
4 Featured, 35 Examples:
573,443 Total Clicks
Date Range:
Apr 14 — Mar 16
Trending:
Warm
Consumer Insight Topics:
