This KFC Candle Smells Like Fried Chicken
Mishal Omar — December 7, 2016 — Unique
References: globalnews & highsnobiety
This KFC candle was offered as a prize from the company to consumers as part of a competition.
The social media promotion was offered by KFC New Zealand and involved a unique concept. The brand's Instagram followers were to suggest ideas for new KFC merchandise and the individual who chose the best one would be sent this KFC candle as a prize. After suggestions like "KFC-scented litter" and a "popcorn chicken hacky sack" – the winning suggestion was "KFC stamps." The winner was sent the novelty candle, which features an image of the Colonel himself and has a faint scent of fried chicken.
This unique promotional giveaway works as a great example for other brands about how to keep their consumers engaged in creative ways.
The social media promotion was offered by KFC New Zealand and involved a unique concept. The brand's Instagram followers were to suggest ideas for new KFC merchandise and the individual who chose the best one would be sent this KFC candle as a prize. After suggestions like "KFC-scented litter" and a "popcorn chicken hacky sack" – the winning suggestion was "KFC stamps." The winner was sent the novelty candle, which features an image of the Colonel himself and has a faint scent of fried chicken.
This unique promotional giveaway works as a great example for other brands about how to keep their consumers engaged in creative ways.
Trend Themes
1. Branded Novelty Merchandise - Explore the opportunity to create unique and engaging merchandise that aligns with your brand's image and values.
2. Consumer-generated Promotion Ideas - Encourage consumers to suggest ideas for new products or promotions to foster a sense of engagement and creativity.
3. Scented Marketing - Consider using scent as a marketing tool to create a memorable and immersive brand experience.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore the creation of unique scented merchandise to increase brand visibility and engagement.
2. Social Media and Marketing - Social media and marketing agencies can leverage consumer-generated ideas to develop innovative promotional campaigns.
3. Home Goods and Decor - Home goods and decor companies can explore the creation of scented candles and other unique products to cater to consumers' desire for novelty and sensory experiences.
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