IKEA is Launching 'Bootcamp' as a Start-Up Incubator
Laura McQuarrie — May 30, 2017 — Art & Design
References: ikeabootcamp.rainmaking.io & qz
'IKEA Bootcamp' is the name of a new start-up incubator from the well-known Swedish furniture brand. Through IKEA Bootcamp, start-ups will be granted $22,400, free accommodation and the chance to spend three months in Sweden, with access to IKEA's prototyping shop and test lab.
According to IKEA, the project aims to push innovation across several areas, including: food innovation, disruptive technologies, customer experience, disruptive design, sustainability, manufacturing, as well as the supply chain and analytics. Within the realm of food innovation, IKEA is hoping to work with new companies on projects that involve urban farming, virtual reality food tastings and new ingredient experimentation.
As IKEA notes on the web page for IKEA Bootcamp: "We do not take equity in your startup. We are looking to collaborate or co-create with you; we may end up being a customer."
According to IKEA, the project aims to push innovation across several areas, including: food innovation, disruptive technologies, customer experience, disruptive design, sustainability, manufacturing, as well as the supply chain and analytics. Within the realm of food innovation, IKEA is hoping to work with new companies on projects that involve urban farming, virtual reality food tastings and new ingredient experimentation.
As IKEA notes on the web page for IKEA Bootcamp: "We do not take equity in your startup. We are looking to collaborate or co-create with you; we may end up being a customer."
Trend Themes
1. Furniture Brand Incubators - IKEA's launch of 'Bootcamp' as a start-up incubator presents a disruptive innovation opportunity for the furniture industry.
2. Food Innovation - The collaboration between IKEA Bootcamp and start-ups exploring urban farming, virtual reality food tastings, and new ingredient experimentation presents a disruptive innovation opportunity for the food industry.
3. Disruptive Technologies - Through its Bootcamp, IKEA's focus on collaborating with start-ups in disruptive technologies creates disruptive innovation opportunities for industries such as manufacturing, customer experience, and supply chain analytics.
Industry Implications
1. Furniture - IKEA's Bootcamp provides an opportunity for start-ups in the furniture industry to collaborate with a well-known brand and access resources to create disruptive innovations.
2. Food - The partnership between IKEA Bootcamp and start-ups focusing on food innovation offers disruptive innovation opportunities in areas such as urban farming, virtual reality food tastings, and new ingredients.
3. Technology - The collaboration between IKEA Bootcamp and start-ups in disruptive technologies presents disruptive innovation opportunities in industries such as manufacturing, customer experience, and supply chain analytics.
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