The IKEA Virgil Abloh Collab Includes a Take on the Frakta Bag
Rebecca Byers — June 13, 2017 — Art & Design
Announced as a project to be released in Älmhult, Sweden at the Scandinavian brand's annual 'Democratic Design Day,' the IKEA Virgil Abloh collaboration will see the creation of a millennial-focused furniture line that be designed with a view of moving into one's first home.
The collaborative collection's announcement featured Abloh's presentation of his take on the furniture brand's iconic Frakta bag, which has been the subject of much Instagram-driven DIY inspiration recently, after Balenciaga announced it's plans to create a £1,705 version of the ultra-cheap shopping bag. Abloh's own iteration of the Frakta bag was made out of cardboard and featured the words "SCULPTURE" written on the the side.
The collection will be an official partnership between IKEA and Virgil's Off-White brand, which recently opened it's first North American store in Toronto's posh Yorkville neighborhood.
The collaborative collection's announcement featured Abloh's presentation of his take on the furniture brand's iconic Frakta bag, which has been the subject of much Instagram-driven DIY inspiration recently, after Balenciaga announced it's plans to create a £1,705 version of the ultra-cheap shopping bag. Abloh's own iteration of the Frakta bag was made out of cardboard and featured the words "SCULPTURE" written on the the side.
The collection will be an official partnership between IKEA and Virgil's Off-White brand, which recently opened it's first North American store in Toronto's posh Yorkville neighborhood.
Trend Themes
1. Millennial-focused Furniture - Opportunity for disruptive innovation in designing furniture specifically targeted towards millennials, with a focus on affordability, functionality, and style.
2. Collaborative Partnerships - Disruptive innovation potential lies in establishing partnerships between established brands and influential designers to create unique and trendy products that appeal to a specific target audience.
3. Sustainable Packaging Solutions - Disruptive innovation can be explored by developing eco-friendly and cost-effective alternatives to traditional packaging materials, like IKEA's Frakta bag, that align with the growing consumer demand for sustainability.
Industry Implications
1. Furniture - Opportunity for disruptive innovation in the furniture industry by reimagining designs and functionalities to cater to the preferences and needs of millennials entering the housing market.
2. Fashion - Fashion industry can explore opportunities for disruptive innovation by collaborating with furniture brands to create unique and trendy products that merge the boundaries between fashion and home decor.
3. Packaging - Disruptive innovation potential in the packaging industry by developing sustainable and visually appealing alternatives to traditional packaging materials that can be used in a variety of sectors.
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