Ecolove Soy Wax Candles are Themed After European Experiences
Michael Hemsworth — November 8, 2016 — Marketing
References: creative.grupoma.eu & packageinspiration
The Ecolove soy wax candles take a subtle approach to creating a relaxing experience by highlighting the natural essence that each product aims to deliver. With branding designed by the M&A creative agency, the Ecolove candles are monochromatically packaged to maintain a strong sense of simplicity.
Each of the Ecolove candles is scented with a European inspiration ranging from Mediterranean Herb, to Baltic Amber and everywhere in between. Each candle is created using natural soy wax and 100% vegetable fragrances that aren't synthetic like what can be found in traditional scented candles.
Consumer preferences are shifting towards favoring experiences over things like flavor or scent, which has seen an increase with a variety of artisanal products on a global scale. The Ecolove soy wax candles are an example of this and how brands are responding to a growing demand for products that conjure ideas of simplicity and exoticism.
Each of the Ecolove candles is scented with a European inspiration ranging from Mediterranean Herb, to Baltic Amber and everywhere in between. Each candle is created using natural soy wax and 100% vegetable fragrances that aren't synthetic like what can be found in traditional scented candles.
Consumer preferences are shifting towards favoring experiences over things like flavor or scent, which has seen an increase with a variety of artisanal products on a global scale. The Ecolove soy wax candles are an example of this and how brands are responding to a growing demand for products that conjure ideas of simplicity and exoticism.
Trend Themes
1. Experience-oriented Scented Candles - Opportunity for brands to create scented candles that provide a unique and immersive experience for consumers.
2. Shift Towards Experiential Products - Brands can capitalize on the trend of consumers prioritizing experiences over material possessions.
3. Demand for Artisanal Products - Opportunity to offer artisanal scented candles that cater to the growing demand for unique and high-quality products.
Industry Implications
1. Home Fragrance - The home fragrance industry can embrace the trend of experience-oriented scented candles to offer innovative and immersive products.
2. Interior Design - The interior design industry can incorporate experience-oriented scented candles as a sensory element to enhance the overall ambiance of spaces.
3. Gift and Souvenir - The gift and souvenir industry can tap into the demand for artisanal scented candles as unique and memorable gift items.
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