YouCam Apps & PRIV are Bringing NYFW Beauty to Life with AI & AR
Laura McQuarrie — February 10, 2020 — Fashion
References: perfectcorp & businesswire
In partnership with PRIV, YouCam Apps is introducing an interactive experience for New York Fashion Week that gives people the ability to try on top NYFW beauty looks. The experience with AI and augmented reality virtual beauty technology can be found within the YouCam Makeup app. With the Runway Trends Collection, users will be able to instantly see how they look in beauty looks straight from the catwalk. The top looks for the season include glittering shadows, neon liner and blue accents, all of which can be tried on in real-time.
As well as being able to try on the newest beauty looks with the YouCam Makeup app, users can also download YouCam Perfect to enhance their photos with event-exclusive stickers, frames and effects.
Image Credit: YouCam Apps
As well as being able to try on the newest beauty looks with the YouCam Makeup app, users can also download YouCam Perfect to enhance their photos with event-exclusive stickers, frames and effects.
Image Credit: YouCam Apps
Trend Themes
1. Interactive Beauty Try-ons - The partnership between YouCam Apps and PRIV presents an opportunity for disruptive innovation in the beauty industry by allowing users to virtually try on top NYFW beauty looks.
2. AI and AR Virtual Beauty Technology - The integration of AI and augmented reality in the YouCam Makeup app provides a platform for disruptive innovation in the beauty industry by offering users an interactive and realistic experience of trying on beauty looks.
3. Real-time Beauty Look Testing - The Runway Trends Collection feature in the YouCam Makeup app offers users the chance to instantly see how they look in the latest beauty looks from the catwalk, allowing for potential disruptive innovation in the beauty industry.
Industry Implications
1. Beauty - The partnership between YouCam Apps and PRIV creates a disruptive innovation opportunity in the beauty industry by revolutionizing the way people try on and experience beauty looks.
2. Technology - The integration of AI and augmented reality in the YouCam Makeup app opens up disruptive innovation opportunities in the technology industry by pushing the boundaries of virtual beauty experiences.
3. Photography - The availability of event-exclusive stickers, frames, and effects in the YouCam Perfect app offers disruptive innovation opportunities in the photography industry by enhancing users' photos in unique and creative ways.
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