Gamer-specific products help protect users from blue light
Trend - Brands in the gaming industry are increasingly prioritizing the health of avid gamers, now with products and supplements that help protect users from the sometimes-harmful impact of blue light on the eyes.
Insight - The influence of the gaming industry on the lives of millions of people has resulted in a greater focus on important issues like inclusion, diversity and mental and physical health in this space. Avid gamers are increasingly diverse in their needs and preferences, and many are choosing to prioritize their health in a myriad of ways.
Insight - The influence of the gaming industry on the lives of millions of people has resulted in a greater focus on important issues like inclusion, diversity and mental and physical health in this space. Avid gamers are increasingly diverse in their needs and preferences, and many are choosing to prioritize their health in a myriad of ways.
Workshop Question - How is your brand prioritizing customer wellbeing in its product/service?
Trend Themes
1. Gaming-specific Eyewear Collections - The creation of gaming-specific eyewear collections by major eyewear brands represents a disruptive innovation opportunity to improve and safeguard gamers' visual health.
2. Vision-supporting Vitamin Gummies - The launch of vision-supporting vitamin gummies aimed at combating the effects of excessive screen time presents a disruptive innovation opportunity for health and wellness brands to target the growing gaming demographic.
3. Ergonomic Gamer Glasses - The development and marketing of ergonomic glasses specifically designed for gamers symbolises a disruptive innovation opportunity for eyewear companies, aiming at gamers' comfort and protection while gaming.
Industry Implications
1. Eyewear - Eyewear companies can leverage the growing gaming demographic to develop gaming-specific glasses, improving visual health, and comfort.
2. Health and Wellness - Health and wellness brands can innovate products and services that improve and safeguard the health of gamers from the effects of excessive screen time.
3. Gaming - Gaming companies can partner with brands to co-develop products and offer an all-encompassing experience that provokes the gaming industry's safety and well-being agenda.
