Cupcake Royale Just Unveiled CBD Buttercream Frosting Pints and Cupcakes
Katherine Pendrill — April 22, 2020 — Lifestyle
Earlier this week, the Seattle-based bakery Cupcake Royale unveiled a new CBD Buttercream Frosting that's been six years in the making.
As Cupcake Royale explained on its Facebook page, Founder Jody Hall has been working with edibles for several years. Now, after six years of trial and error, Hall has unveiled the brand's new CBD Buttercream Frosting—just in time for 4/20. The CBD Buttercream Frosting is available on top of cupcakes or in pints. Though the pints of frosting are branded with the saying "I can't believe its POT buttercream!," CBD is a legal, non-psychoactive cannabinoid. That means that the frosting will not give you a high, but it can help you relax.
The new CBD Buttercream Frosting Pints and Cupcakes are available in-stores and for pre-order through the Cupcake Royale site until April 30.
Image Credit: Cupcake Royale.
As Cupcake Royale explained on its Facebook page, Founder Jody Hall has been working with edibles for several years. Now, after six years of trial and error, Hall has unveiled the brand's new CBD Buttercream Frosting—just in time for 4/20. The CBD Buttercream Frosting is available on top of cupcakes or in pints. Though the pints of frosting are branded with the saying "I can't believe its POT buttercream!," CBD is a legal, non-psychoactive cannabinoid. That means that the frosting will not give you a high, but it can help you relax.
The new CBD Buttercream Frosting Pints and Cupcakes are available in-stores and for pre-order through the Cupcake Royale site until April 30.
Image Credit: Cupcake Royale.
Trend Themes
1. Cbd-infused Foods - The introduction of CBD-infused cupcakes signals a growing trend of incorporating CBD into various food products.
2. Edibles Market - The expansion of CBD-infused edibles, such as cupcakes, taps into the rising demand for alternative cannabis consumption methods.
3. Relaxation-focused Products - CBD-infused cupcakes and frosting offer a disruptive innovation opportunity in the market by catering to consumers seeking relaxation benefits in their food choices.
Industry Implications
1. Bakery - The CBD Buttercream Frosting innovation opens up opportunities for bakeries to explore new, CBD-infused product lines.
2. Cannabis - CBD-infused cupcakes highlight the potential for the cannabis industry to expand beyond traditional smoking and vaping products.
3. Wellness Food - The CBD-infused cupcakes trend aligns with the wellness food industry, providing an opportunity for companies to incorporate CBD into their health-focused product offerings.
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